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Imagineering is a master program in English at Breda University. Imagineering is a new methodological approach focused on business transformation as well as social innovation. Through concepts such as co-creation, design thinking, social innovation, complexity theory and social constructionism, Imagineering has been developed to explore the organizational landscape, offering alternatives for its innovation and transformation.
Built as a methodology for business transformation, the focus is on experience and imagination as a motor to transform traditional business logic. This program will be realized in co-creation with top-lecturers from the academic world and industry from all over the world.
Graduates of the Master in Imagineering generally find employment in innovation related positions, strategic advisory, business innovation, marketing and branding roles or as business consultants. This program's uniqueness lies in lecturers from across academic and commercial communities in the field of Imagineering, close cooperation with international partners, such as Innovation-Point (USA), University of Sao Paulo Ribeirao Preto & Federal University of Uberlândia (Brazil) and University of Pretoria (South Africa), a contribution to the quality of life by integrating themes such as sustainability.
This master's program is aimed at students with a bachelor's degree, preferable a Bachelor in Business Administration (BBA), in a relevant field of study, e.g. tourism management, leisure management, sports management, culture management, business management or economics.

Location: Breda, the Netherlands

1 year

Main Subjects: New Business Model, New Organization, New Context, New Consumer, New Tools, etc.

Possible career: analyse the future from the experience perspective (keeping in mind the evolution in marketing and organisation thinking); shape the strategy of an organisation in a ‘connected context’; inspire / orchestrate implementation of the strategy

Admission Requirements:

• Bachelor degree in one of the following fields, described above
• CV
• Motivation Letter
• Reference letter
• registration
• Copy of ID
• IELTS certificate with a minimum score of 6; TOEFL Internet based minimum 80 or TOEFL computer based 213 or a high school diploma from a language school or gymnasium with an excellent grade in English.