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International Lifestyle Studies (ILS) (Tilburg)


General Information:

Lifestyle is all about the way in which people shape their lives: sports and exercise, health, food, work and leisure time, looks, fashion, home and personal environment. International Lifestyle Studies teaches students to gain insight into the lifestyles of various groups of people within our society. Students learn how to research mentality trends as to these subjects. They use this knowledge to develop new lifestyle concepts that enhance the quality of these people’s lives, both on an individual as well as on a societal level.



This international four-year bachelor programme consists of a comprehensive, two-and-a-half year foundation phase, during which students learn all about the lifestyle sectors (health, food, human movement, leisure, appearance, work and living). Each component entails a practical assignment related to its field of activity; either a trend report or a concept for a company that operates in this particular field. From the first day on, students work on assignments for companies within the lifestyle industry. They are taught and trained by professional lecturers who most of the time work in the industry themselves. The first year students are based in Tilburg. From the second year on, we also invite students at our partnering cities(universities?) in New York, Seoul, London and Cape Town to follow the study programme. Furthermore, they familiarize themselves with four core activities: trend research, concept development, realizing concepts and consultancy on how to implement concepts. The final one-and-a-half years are dedicated to specialization in at least two lifestyle sectors.

The core activities of these creative entrepreneurs entail analysing trends, developing lifestyle concepts, realizing products and services and give advice and guidance to implement these. Our students attend the following courses: trend research, cool hunting, general research, target group knowledge, creating concepts, creative thinking, service design thinking, marketing and communication, entrepreneurship, project management, business modelling, visual language, academic career guidance, 21 century skills, English and Adobe Photoshop / Indesign / Illustrator.

Location: Tilburg, the Netherlands

Duration: 4 years

Admission requirements:

  • ID (scanned copy, front and back)
  • Academic transcript- original and an English Translation (for students in the 12th grade)
  • Diploma- original and a legalized English Translation (for already graduated students)
  • CV
  • Letter of Motivation
  • English Language Certificate- CAE/CPE with a minimum C; IELTS with a minimum 6.0; TOEFL with a minimum of points

For more information, please click HERE.