In quick succession, British Petroleum and the Tokyo Electric Power Company were in the news due to major environmental disasters. In addition to the damage that the oil disaster caused in the US and that the nuclear disaster caused in Japan, the reputation of both companies took a big hit. Tepco and BP both had to work hard to alleviate puplic anxiety and to regain consumers’ trust. What messages needed to be conveyed and to whom? What should have been said? These questions are dealt with the in Dutch Master’s specialisation Communicatie en Beïnvloeding.
Both companies had to deal with international governments and relations. How can you effectively use communication and language while considering the linguistic and cultural differences of everyone involved? This kind of question is the essence of the English specialisation International Business Communication.
The Master’s programme in Communication and Information Studies has the following specialisations:
International Business Communication (in English)
This English-taught master’s programme provides you with the knowledge base and practical tools to function as an independent communication specialist in organisational communication in diverse international contexts. You will learn how factors such as language(s), culture and globalisation play a role in the management and communications of organisations that operate internationally, and how these factors can be taken into account to optimise communication with and between international stakeholders, inside and outside the organisation.
Communicatie en Beïnvloeding (in Dutch)
Title/degree: Master of Arts (MA)
Duration: 1 year (60 EC), full-time
Start month: September
Language of instruction: Dutch or English
For more information please click HERE.